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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

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Report: 60% of Marketers Give Their Lead Nurture Programs a Failing Grade

KoMarketing Associates

Overall, segmentation appeared to be the most critical part of successful nurture programs, with many marketers building specific campaigns either by title/role (55%) or industry (53%). Lead Generation from Sales and Marketing Teams. of leads actually come from sales teams, while just 20.2% are generated by marketers.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. Email marketing isn’t going anywhere. Not sure where to start?

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A Comprehensive Guide on Intent-based Marketing

Binary Demand

increase in web pages about it since 2016. This knowledge can be used to prioritize leads engaging with such content and offer relevant formats based on their buying stage, ultimately leading to better B2B lead generation and conversion. The numbers say it all; according to Ahrefs, there’s been a whopping 2,739.1%

Intent 52
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The Most Important Email Marketing Elements For 2016 (Infographic)

Lead Liaison

Today I’ll share several of the email marketing elements you should be using in 2016, followed by an infographic filled with the latest strategies that you can implement into your next campaign. The post The Most Important Email Marketing Elements For 2016 (Infographic) appeared first on Lead Liaison.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. Hint: how about someone extends this model to other B2B segments, like manufacturing and financial services?

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20 Mobile Email Marketing Stats That'll Make You Better at Your Job

Hubspot

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. Aedestra, 2016).

Stats 101