Remove 2016 Remove Cross-Selling Remove Process Remove Startups
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Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel

Vidyard

Chances are if you’re on a startup team – whether it’s a tech company or a restaurant – this will be familiar territory. Sangram Vajre, CMO and Co-Founder of Atlanta account-based marketing startup Terminus, faced this problem when his team decided to turn marketing on its head, literally. Scrappy Startup Videos Succeed.

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Technographic Data: What is it, and why should you be using it?

PureB2B

This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale. If we look at the landscape of tech startups in the UK we discover persuasive evidence to support the claim. You adapt, or you perish.

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Versium Announces Major Corporate Milestones and New Hires

Versium

August 17, 2016 – Versium , a leading provider of automated predictive data technology solutions for marketing agencies and enterprises, today announced a number of significant corporate milestones and new leadership hires. Redmond, Wash. Ira Snyder joined the Versium team as vice president of engineering. Industry Recognition.

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. . And, according to AE Magazine , 80% of the buying and selling is done in the demo stage. . And, by 2016 had netted around 150,000 enterprise customers. .

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

Since 2012, Lever has raised over $72m from investors such as Y Combinator and Matrix, tackling the tricky tasks every startup faces when breaking into an enterprise market. And, according to AE Magazine , 80% of the buying and selling is done in the demo stage. And, by 2016 had netted around 150,000 enterprise customers.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

For the record, he notes that artificial intelligence is an umbrella term for lots of related terms, including machine learning , deep learning, natural-language processing, natural-language generation, computer vision, and image recognition. Basically, the message says, “Your tickets aren’t going to sell tonight. Image source.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application.