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Our Top 10 Blogs of 2016 at a Glance

Adobe Experience Cloud Blog

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. However, because we publish our blogs every weekday, we understand that it can be hard to read every piece we publish. Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing?

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. Where have you been?

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The Email Marketing Software You Need For Success

Atomic Reach

Econsultancy, 2016). That does not only mean they have to find the best social media marketer or pay per click marketer to help them achieve this. What is Email Marketing? If executed well, email marketing helps you build relationships with your prospects, clients, and customers, while generating new leads.

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Observations from the 2017 Marketo Summit

The Point

It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016. For a 25-year enterprise software veteran, he exhibited more energy and excitement than many of the twenty-somethings he was addressing. How many software CEOs can pull off the “Ninja Pose of Awesomeness”?)

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. MailChimp has a free plan which can help you get started. Why do people go with MailChimp?

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I Like Big Stacks and I Cannot Lie

Lattice

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack.

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5 Tips to Revamp Your 2016 Email Marketing Strategy

Hinge Marketing

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.