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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. What’s significant here is less the reporting than that Radius is moving beyond analytics to give clients lists of potential customers.

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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot

This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts. Ultimately, LinkedIn Sales Insights is a tool for data-backed customer segmentation, and its specific benefits reflect that.

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CDP industry continues to expand, hits $2.4 billion in funding

ClickZ

.” Therefore, a platform would have to meet each of those three criteria (packaged software, unified customer database, and accessible to other systems) to be classified as a CDP, rather than a CRM, DAM, CMP, etc. The term “customer data platform” emerged in 2013, and the CDP Institute was formed in 2016.

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Top 5 Programmatic Advertising Platforms for 2020 and Beyond

Martech Advisor

billion in 2020 compared to $47.37 Features such as ad creation tools, robust analytics, and rich targeting capabilities help advertisers with inventory selection, ad placement, and campaign management. TubeMogul launched Non-Human Traffic Credit Program in February 2016, a program that compensates advertisers for fraudulent traffic.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. To borrow again from the Fortune article: Andrew Ng, chief scientist at Baidu Research, compared the onset of AI to the beginning of the internet – or even electricity. “In

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Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. Looking at top-level web analytics metrics like traffic is only part of the puzzle. Why Digital Marketing Analytics Matter More Than Web Analytics.

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Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard

Vidyard

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns.