Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Zuora.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop.

Planning 128

Planning Product Work Management Lead Ranking 128

Sprout Social

NOVEMBER 28, 2016

Consumers today are online, they’re mobile and they’re very social. Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. It’s up to brands to move to social to find new customers. Great source of traffic and testimonials.

eCommerce 91

eCommerce Social Media Media Paid Search Agency 91

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. ” – Answer 50%. ” – Answer 1000%.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Hubspot

APRIL 18, 2018

As Flynn noted , it's somewhat reminiscent of the earliest days of Facebook Live, when the social network wanted to make sure users were aware of the feature by visually promoting live video content within the app. Beyond that, the story really speaks for itself -- so without further ado, here's that video.

Twitter 73

Twitter Google Video Marketing Aggregators 73

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Webbiquity

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Social Fresh ). Social Fresh ). Organic search leads have a 14.6%

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

LeadSquared

APRIL 14, 2016

Ultimately for a business, where lead generation is important, that should be the objective, especially if you are paying (ads). If your product is slightly behavioral in nature where a certain niche audience likes you, then I think social is a better way to go. In social networks, you can do a lot of behavioral targeting.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Albacross

SEPTEMBER 25, 2018

As a marketer, it’s your duty to speak to your sales colleagues and understand what type of leads they need you to bring in. You don’t want to be constantly sending the sales team low-quality leads that they can’t convert. Do they have a testimonials or reviews section for social proof? Image Source.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

As a marketer, it’s your duty to speak to your sales colleagues and understand what type of leads they need you to bring in. You don’t want to be constantly sending the sales team low-quality leads that they can’t convert. Do they have a testimonials or reviews section for social proof? Image Source.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68