SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

LeadSquared

APRIL 14, 2016

In our last webinar, we discussed all things content marketing with Scripbox. It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Sprout Social

NOVEMBER 8, 2016

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best practices. Just how much?

Paid Content 108

Paid Content Facebook Practices Best Practices 108

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. Step 1: Analyze Your Current Marketing Performance.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Convince & Convert

MAY 11, 2016

” In other words, social media is banking on the dominance of social selling and could basically care less how your company’s non-paid, organic efforts suffer as a result. .” Take MVMT Watches for example: With over a million fans and counting, MVMT’s Timeline is a savvy mixture of commerce meets content.

Ad Frequency 118

Ad Frequency Social Media Twitter Merchandising 118