Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Supporting sales teams is marketers’ No. Get the Right Leads.

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ANNUITAS

JANUARY 14, 2013

Fournasie Marketing Group. Organizations that jump the gun and begin with the technology often find out after some time that a one legged stool is very hard to balance.

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ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011.

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Hinge Marketing

JULY 9, 2014

What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs.

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The Point

SEPTEMBER 17, 2014

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. All campaigns were built and launched in Marketo, a leading marketing automation platform.

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ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association.

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SmarkLabs

JANUARY 12, 2023

It doesn’t make magic happen, but with the right processes and management oversight, a CRM can be extremely powerful for the growth of a business. In 2014, when HubSpot CRM was first released, most CRM systems were pretty complicated and manual to use. These systems were primarily designed for management and executive teams.

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B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. Ross focused on two major issues: What were the top challenges facing marketers in 2014? In this webinar, Ms.

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ANNUITAS

SEPTEMBER 30, 2014

*This post first ran in the ANNUITAS blog on March 27, 2014. According to Sirius Decisions : 75% of marketing automation adopters claim they’re not receiving full value from it. Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle.

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ViewPoint

OCTOBER 9, 2013

Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. Marketing automation in the hands of a fool is still a fool’s tool.”. So many potential qualified leads are being buried beneath the bluster.

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ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 However, there are some additional numbers that reveal that the growth in automation does not equal success. VB asked 1,000+ marketers about marketing automation.

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LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

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LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

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LeanData

APRIL 8, 2015

experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available.

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Martech Advisor

NOVEMBER 4, 2019

Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help. 10 software systems to consider for 2020.

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LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors.

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LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 Ravi Mohan, Managing Director at Shasta Ventures, joined the company’s board of directors.

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ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

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Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ).

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The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

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Televerde

DECEMBER 19, 2017

In this 5-part blog series, the experts at Televerde will give you a step-by-step education on how to modernize your marketing for increased profitability. In this first installment, we’ll show you the importance of using marketing automation technology effectively. Marketing Automation Technology Sells More Hot Tubs.

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ANNUITAS

OCTOBER 13, 2015

*This blog first ran in December 2014 via ANNUITAS. of the respondents indicated that they are confident that have been effective in their use of marketing automation — which isn’t exactly a new insight, as there has been a lot of coverage of the challenges associated with effective use of marketing automation solutions (MAS).

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Heinz Marketing

JANUARY 15, 2018

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR.

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Lead Liaison

AUGUST 30, 2018

Solutions in this program include a marketing automation platform, a CRM, website visitor tracking, event lead management, sales enablement, and more. Lead Liaison’s goal is to become a startup’s system of record for all marketing and sales initiatives. About Lead Liaison.

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Conversica

MAY 30, 2018

The marketing department develops personalized marketing materials that will resonate with leads. Thanks to marketing automation, it’s easier than ever before to see the impact of marketing materials. Benefits and Drawbacks of Account-Based Selling and Marketing.

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chiefmartech

MARCH 21, 2016

Here’s a recap of the evolution of this landscape: You can view and read about the earlier versions of the marketing technology landscape here: August 2011 , September 2012 , January 2014 , and January 2015. Social Media Marketing & Monitoring (186). Marketing Automation & Campaign/Lead Management (161).

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Hubspot

AUGUST 27, 2012

21) More than 50% of respondents said they had not yet realized the value of their investment in marketing automation. 22) 61% of marketing companies plan to increase their email marketing efforts in the next year. 23) The adoption of marketing automation technology is expected to increase by 50% by 2015.

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SnapApp

APRIL 25, 2018

S hedugram | VP of Marketing. . Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Today, she runs the marketing team at Schedugram. Personalization via marketing automation. Dunja Lazic.

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SnapApp

APRIL 25, 2018

S hedugram | VP of Marketing. Dunja has been working in B2B marketing since 2014, and she’s worked at activeCollab and Toggl on user acquisition / marketing. Today, she runs the marketing team at Schedugram. What’s your biggest challenge as a B2B tech marketer? Dunja Lazic.

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GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

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GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

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GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work.

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