marketing-services 
Hubspot
MARCH 15, 2016
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
Content Standard
JULY 1, 2015
In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked well in the past. Interestingly, newsletters have only gotten more popular among B2Bs and B2Cs as content marketing has emerged as an essential component to any digital strategy.
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markempa
AUGUST 19, 2013
Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. At the same time, they are being told to get away from the traditional “batch and blast” or “spray and pray” efforts. Loren McDonald : Email marketing is not “either-or.”
Sprout Social
AUGUST 23, 2016
One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.
Hubspot
JUNE 28, 2016
Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths!
Hubspot
MARCH 3, 2014
Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. That’s why marketing automation is such an important topic in 2014. But marketing automation has a bad rap.
Hubspot
DECEMBER 11, 2013
Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.
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