Adobe Experience Cloud Blog

JUNE 19, 2017

If so, how do you keep them to make sure you’re not missing out on long-term revenue? Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Don’t let your sales and marketing teams’ efforts go to waste! A 2013 Bain & Co.

Touchpoints 132

Touchpoints Budget Programs Word of Mouth Churn Rate 132

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166

SMS Campaigns Terms and Conditions Opt-out 166

Adobe Experience Cloud Blog

MAY 23, 2014

As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Content Standard

JUNE 29, 2018

Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them?

Privacy 41

Privacy Opt-out Paid Search Agency Opt-in 41

ClearVoice

NOVEMBER 30, 2021

Content marketing is no longer a peripheral practice that helps set your brand apart from competition. It’s now at the core of most digital marketing campaigns. Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. Why you should improve your content marketing.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Content Marketing Institute

JULY 31, 2018

Marketers have used psychology to influence the behavior of customers for years – often with great success. Using psychology to inform your content marketing isn’t sneaky trickery. Here are five psychological principles that can help you create more effective marketing material. What does this mean for content marketers?

Content Marketing 91

Content Marketing Planning Top of Funnel Urgency Marketing 91