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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich’s team is a conglomeration of in-house talent and agency support. Is Nissan building brand loyalty ? Listen Now.

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Sports Analogies Suck, Right?

Chris Koch

How many times have you rolled your eyes at CEOs who use tired sports analogies like “getting to the goal line” or “our numbers show that we’re punching below our weight,” or “somebody dropped the ball on this one”? The second is fan loyalty – and no, that’s not a redundant term.

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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Download the free From Lead to Loyalty guide. Customer retention marketing stats. If this free guide leaves you with more questions, our team is ready to answer them. Get It Now!

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A Resource Guide to Marketing Content Success

KoMarketing Associates

How do I Measure Our Content Marketing Efforts? Epic Content Marketing was published in 2013 and Content Inc. More companies are spending the time and resources needed to create great podcasts and videos on content marketing, and below are some of our favorite picks on specific, actionable ideas for your B2B content.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Before you get too discouraged and throw in the towel, take a look at six of the most common social media challenges and our tips on how to solve them. There’s no surprise that this is high on our list of challenges. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. HANDPICKED RELATED CONTENT: Identity Matters: How Content Strategists Build Trust and Loyalty. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3%