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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! They block ads online, avoid emails with spam filters, TiVO through commercials, and more. Create a Personalized Experience .

Eloqua 48
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How to Grow and Scale Your Agency with Marketing Automation

Sharpspring

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. When presented with the law firm’s struggle, they knew that implementing marketing automation, tightening up advertising, and gaining brand exposure could easily solve their problems.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning.

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

They start their travels without knowing where they’re going, and are gradually led down the path to a solution…. . That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Bottom funnel: The potent, high-converting stuff. A scary thought, right? .

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

They start their travels without knowing where they’re going, and are gradually led down the path to a solution…. That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Ready to jump to the middle of the funnel? A scary thought, right? Brand campaign.

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Using Big Data To Target The Right Consumers With The Right Offers

Buzz Marketing for Technology

Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business.

eCommerce 100
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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark Consulting

Plan search campaigns within the funnel. Your Adwords campaigns need to be as relevant as possible, but we know sometimes it’s not easy because of how people search within the sales funnel. Continue to test content offers (Top of funnel) with trial/demo offers (bottom funnel). Make LinkedIn your personal home page.