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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

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Is Predictive Marketing Now Mainstream?

Kabbage

In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. This was originally published on Medium.

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

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Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

In 2013, my own digital marketing career was feeling strained. The Content Standard is focused on new audience development, so any piece or contributor that falls short of program averages for audience acquisition gets focused feedback on how to improve. My Personal Evolution as a Digital Marketer.

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Skyword Analytics Plus Google Analytics Make Us Better Storytellers

Content Standard

In 2013, my own digital marketing career was feeling strained. The Content Standard is focused on new audience development, so any piece or contributor that falls short of program averages for audience acquisition gets focused feedback on how to improve. My Personal Evolution as a Digital Marketer.

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Integrate – ListenLoop Acquisition: ABM Empowerment

Valasys

In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory. In addition to their demand marketing campaigns, account-based programmatic campaigns can be measured and optimized by Integrate customers. ListenLoop.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

According to research from Dedicated Media , native ads are viewed 53% more than banner ads. billion in 2013. And while we can all agree that the concept of sharing content on social media is nothing new, I want to focus on the impact that it can have on customer acquisition. Source: Business Insider. they’re already there.