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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

” He then outline three strategies he says are designed to improve search rank and traffic. ” Quick Tricks to Make Your Google Plus Business Page Sparkle by ZD Design Blog. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+.”

Google 100
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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The History of the Google Algorithm

ClearVoice

This article will chronicle the history of Google algorithm updates from PageRank to modern day. When Google launched in 1998 , it used an algorithm called PageRank. According to Google , PageRank operated “by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

DMCA 52
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

When this attribute is present search engines will ignore the link in terms of flowing PageRank. This tactic was extremely popular around 2012 when it was easy to game the search engines with black hat tactics. The H1 tag is designed to set your title or main heading apart from the rest of your content. Scraping content.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. A gorgeous design may harm technical SEO — and a well-optimized page may not be as “cool” as the gorgeous design. Hidden links.

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

These are signals that we're very familiar with, such as PageRank , URLs , canonicalization , things that we can see and measure and influence and directly impact Google's algorithm. To give you a brief overview and to grossly oversimplify, Panda was an algorithm designed to reduce low-quality and spammy results in Google search results.

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

These are signals that we're very familiar with, such as PageRank , URLs , canonicalization , things that we can see and measure and influence and directly impact Google's algorithm. To give you a brief overview and to grossly oversimplify, Panda was an algorithm designed to reduce low-quality and spammy results in Google search results.