Marketing Insider Group
JANUARY 10, 2012
There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News. How about you?
Webbiquity
JANUARY 19, 2016
Image credit: The CMO Survey. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.
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SnapApp
AUGUST 22, 2017
In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . Sponsored Television.
Parse.ly
DECEMBER 14, 2021
In last week’s webinar , David Grossman, CMO of Backstage, walked us through how they used Parse.ly There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates. It’s not Chief Marketing Officer Magazine.
Content Standard
APRIL 9, 2018
Uncle Drew already has a long-established story on Pepsi’s YouTube channel, where the videos have pulled in a couple hundred million views since 2012. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Geico has long been recognized as a big player in advertising.
Content Marketing Institute
DECEMBER 31, 2018
Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. And by 2012, we accomplished our big, unreasonable goal. It’s not big enough. It needs to be big!
Parse.ly
FEBRUARY 20, 2019
SmartNews ran television ads in 2018. Keep an eye on Pinterest from this front in 2019 as they hired their first CMO in late 2018. In 2012, I had recently moved to NYC and I had a lot of reading time on my commute. The corollary to this is that many people haven’t heard of them, or heard of a lot of people using them.
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