Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. B-to-B Print Advertising Drops in July.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Biznology

SEPTEMBER 25, 2015

At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. Where did you direct them to focus their efforts, and why?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? Lead Nurturing Specialist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. Five Ways B-to-B Marketers Need to Change Their Game by Biznology. And Finally… Future Trends: 2012 Online Marketing & Technology Predictions by TopRank Online Marketing Blog. For the most part, the predictions were on target.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Lee Judge (25:33): So what is a question that a B to B digital marketer needs to be asking themselves right now?

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. According to Google, 70% of those researching b-to-b products and services use video in making their decision. That’s an increase from 46% in 2012.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100