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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

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Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012. Quite simply, it was customer driven.

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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Previously, Lee served as Sr.