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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. e6e6e6 ;'> May 22, 2012 4:53 pm via TweetChat Reply Retweet Favorite.

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Understanding the New Roles in Marketing

Hubspot

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. You know, you have a couple of different roles and I start, you know, thinking about, you know, what is a Lee judge passionate about right now with content marketing?

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. According to Google, 70% of those researching b-to-b products and services use video in making their decision. That’s an increase from 46% in 2012.

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Agile Marketing: How to Achieve Business Agility During Uncertain Times

B2B Digital Marketer

He is the author of the essential guide to implementation, The Six Disciplines of Agile Marketing. He was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. They wrote their marketing plans for the year.