Agile Marketing: How to Achieve Business Agility During Uncertain Times
B2B Digital Marketer
APRIL 1, 2021
You have to test it out first and find valuable data before you spend a huge amount of money. He was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. We test it, we get the data and then we improve upon it.
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