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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM.

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28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

Last week I attended the 2012 Sirius Decisions Summit for the first time. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. Cheesy line?

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Understanding the New Roles in Marketing

Hubspot

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment?

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. In this episode of the B2B Digital Marketer Podcast, A. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations.

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Content Optimization: How to Write Effective, High-Quality Content Faster

B2B Digital Marketer

In this episode of the B2B Digital Marketer podcast, Ryo Chiba shares his tips and tricks in how you can create effective, high-quality content faster and easier. “Many of the customers looking for B2B solutions don’t know everything that an expert would. ” “B2B Digital Marketing is all about teaching.

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Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers.