The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

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The Effective Marketer

FEBRUARY 7, 2011

What’s the ROI of webcasting? This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. United States License.

Webinar Metrics 100

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The Effective Marketer

JANUARY 7, 2011

This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning. And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. Like Be the first to like this post.

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The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing.

Planning 100

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The Effective Marketer

AUGUST 23, 2010

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Work Management 100

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The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. As with all analysis and reports out there, you have to take all of the recommendations with a grain of salt. Test them, see if they work, then be the judge.

Planning 100

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The Effective Marketer

AUGUST 2, 2010

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The Effective Marketer

MAY 7, 2010

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The Effective Marketer

DECEMBER 8, 2010

This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. Join the LinkedIn group and attend the next event! You can follow any responses to this entry through the RSS 2.0 United States License.

Marketing Automation Services 100

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The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

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The Effective Marketer

SEPTEMBER 29, 2010

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The Effective Marketer

MARCH 10, 2011

It does seem the whole industry is due for a shake-down but until then, the awareness and market education will benefit everyone. This entry was posted on Thursday, March 10th, 2011 at 10:54 am and is filed under Marketing Automation , Marketing Management. You can follow any responses to this entry through the RSS 2.0

Work Management 100

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The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Sometimes we just need to be reminded of the obvious so that we can focus on the essential. United States License.

Planning 100

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The Effective Marketer

NOVEMBER 6, 2009

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Social Media 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2009

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Planning 100

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The Effective Marketer

SEPTEMBER 20, 2010

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The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

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The Effective Marketer

OCTOBER 5, 2010

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The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation 100

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The Effective Marketer

NOVEMBER 16, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

MAY 10, 2010

One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

APRIL 9, 2009

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Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 3, 2009

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Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 23, 2009

The link for the MarketingProfs Digital Marketing World online event is: [link] Meeting of the Minds Webcast Series Marketing NPV is one of those great little secrets of the web, because not many people know of them. That’s why I think their new webcast series has great promise. United States License. United States License.

Training 100

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The Effective Marketer

MAY 18, 2010

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Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Happy salary negotiation! You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Customer Surveys 100

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The Effective Marketer

FEBRUARY 14, 2009

What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. Food for thought. Like Be the first to like this post.

Work Management 100

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. From what some vendors say , depending on your space the analyst report won’t help you at all. Stay tuned! You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

JANUARY 11, 2010

Click here for tips from the Effective Marketer Blog Hello there! You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Work Management 100

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The Effective Marketer

NOVEMBER 4, 2009

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Product 100

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The Effective Marketer

JULY 29, 2009

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Planning 100

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The Effective Marketer

SEPTEMBER 27, 2010

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Planning 100

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