markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). The most popular type of content: white papers, read by 88% of buyers. Marketing Charts ). Marketing Charts ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28