Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Branding 79

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011. .    A nice effort from Tony Karrer and Tom Pick!

Paper 100

Paper Trends B2B Marketing B2B 100

Trade Press Services

SEPTEMBER 25, 2023

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. Content such as blogs, articles, webinars , videos and white papers serve as valuable resources for demonstrating expertise and success. Chitwood said, “People don’t care how much you know until they know how much you care.”

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Crimson Marketing

OCTOBER 8, 2013

70% increase in visits to video sites since 2011. White Papers. Publishing infgraphics leads to an average 12% in traffic growth . Posts with videos attract 3 times more inbound links than plain text posts. Case Studies. B2B marketers rank case studies the most effective method of marketing with content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What about you? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

ViewPoint

MARCH 27, 2014

A survey of B2B buyers revealed what they want to see on vendor websites: detailed contact information, case studies, white papers and articles. He is the author or co-author of five books, including Social Marketing to the Business Customer(2011), the first book devoted entirely to B2B social media marketing.

Social Media 120

Social Media Work Management Marketing Management Media 120

nDash

FEBRUARY 23, 2022

I started freelance writing in 2011 and never looked back. In the content arena, I write blog posts, long-form articles, white papers, and case studies. Laura DeCesare. It’s great to be here on nDash! More than 10 years later, I’m a full-time content writer and copywriter.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

Ambal's Amusings

DECEMBER 31, 2010

Killer Questions to Ask Before Starting a White Paper Project. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Go ahead and blaze many trials in 2011! BONUS TOP POST from 2009. The 6C's of Content Marketing. Conversation.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

nDash

OCTOBER 26, 2020

In 2011, I launched Liz Sheffield Copywriting. . My projects have ranged from white papers to scientific reports for medical journals. Many of my clients have utilized my writing services in a ghostwriting capacity.”. Area of expertise: Medical clinics . Government administration .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Everything Technology Marketing

JANUARY 31, 2012

Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011. Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. You can also use the message as to segue way to offer access to a white paper or an invitation to an upcoming networking or digital event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

ViewPoint

DECEMBER 8, 2011

Chris originally published this post on November 14, 2011, and it is republished here with his permission. ” “How many recipients clicked through on that link we Tweeted out and downloaded our White Paper?” ” These numbers can be measured and counted—as can the investment required to produce them.

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

Marketing Insider Group

DECEMBER 19, 2014

He boasted 100,000 hits per day, and received hundreds of comments on the videos, which he put out until 2011. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Digital B2B Marketing

MAY 31, 2012

Even fewer (6%) are willing to do so for an “interactive presentation,” and the numbers are even lower for other formats, including white papers. Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers? Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

DECEMBER 23, 2010

So, gather or create a marketing asset related to /Solution-2 (like a white paper) that you can offer as a download in exchange for your visitors’ contact information. When a visitor clicks on the Call-To-Action, you request contact information (Name, Company, Email, and Phone) in exchange for the white paper.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Allocadia

APRIL 15, 2019

In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). She coined the term “Revenue Marketer” in 2011.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40