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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

Founded in 2011 by our CEO Ross Andrew-Paquette initially as an email platform, Maropost has evolved manifolds. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. About Maropost. The result: Haymarket Media is now able to focus on generating more content and curate a better customer experience.

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we didn’t see this day coming. Clickthrough rate (CTR) is the percentage of times a page from your website was selected from the full page of results by the user.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Highly controversial when first introduced in June 2011 because they co-opted users’ names and photos into the ads (implying their endorsement), LinkedIn quickly opted out of that practice for these ads. Doing that will help you increase your CTR significantly.

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How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

In early 2011, LinkedIn launched the social news platform LinkedIn Today. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers. So, the LinkedIn CTR (clickthrough rate) 0.7%. LinkedIn has the highest clickthrough rate.

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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and Rob Bucci

ClickZ

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . All of this impacts whether there’s a click at all, and certainly the clickthrough rate. Sarah holds a J.D. and previously worked as an attorney before getting into the startup space.

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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now

QuanticMind

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Again, you knew all this. But did you know what has changed about PLAs and Google Shopping – and how you can get the most out of them today?

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How 7 Experts Solve Their Most Painful Email Marketing Problems

Hubspot

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.