40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


” Optify found that, actually, “The CTR of result 11 (top of page two) is actually greater than result 10 (bottom of page one).”

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Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. The problem with basic email metrics of open and click-through (CTR) rates is that they are very limited in their usefulness and flawed to some extent.

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Seven Expert Search Engine Marketing Guides


Andrew Goodman discusses the importance of testing ad copy and important considerations to keep in mind when doing so, like measuring both click-through rate (CTR) and cost per acquisition (CPA) when evaluating ad copy, and running tests long enough to generate valid data for decision making.

Best LinkedIn Guides, Tips and Tactics of 2011


While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

Measurement Media News Rants AAAA advertising ANA CTR Digital Media iab interaction measurement metrics MMMS online mediaThis is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below.

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Best Social Media Stats, Facts and Marketing Research of 2010


And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing.

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Best Twitter Guides, Tips and Tools of 2010


The brilliant but oblivious Rand Fishkin illustrates how to calculate your Twitter click-through rate (CTR) and notes some findings from his own experience: shorter tweets and those that are on-topic (whatever your primary topic is) tend to get retweeted more frequently.

Longer Tweets Generate More Clicks on Twitter [New Data]


One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated.

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3 Top Topics from Topliners

Modern Marketing

See It: Sonic Foundry Boosts CTR by 224% with A/B Testing - A great example of how something as simple as a subject line can have a stunning effect. by Heather Foeh | Tweet this. Last week was the first post in this series that brings you the hottest discussion and articles from the Topliners , a gathering place for people who want to increase their top-line revenue. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners!

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013


67% of the Inc 500 use Facebook, a decline of 7 percentage points from 2011. The average click-through rate (CTR) for a link shared on Twitter is about 1.6%, BUT—the average CTR drops as one’s number of Twitter followers increases.

An Introductory Guide to Highly Effective LinkedIn Ad Campaigns


But unlike Google, LinkedIn calculates a quality score by considering just two factors: all-time CTR (click-through rate) and your bid. Google, on the other hand, looks at multiple factors like CTR, historical performance, first page bid estimates, relevancy, and landing page quality.

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Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]


We looked at both the median and average click-through rate (CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher CTR than more generic email blasts.

4 Ways to Use Email to Increase Followers and Expand Social Media Reach


Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse.

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Your Complete Guide to Measuring Email Marketing Success


Click-Through Rate (CTR). How to Use: Organizations can calculate CTR either by dividing unique clicks by the number of emails delivered, or by dividing total clicks – including multiple clicks by the same recipient – by the number of emails delivered.

How to Increase Your Click-Through Rate by 1300%


We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR). Including two late-stage offers could decrease the overall CTR but also increase your lead quality.

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5 Vanity Metrics to Stop Measuring (And Better Alternatives)


What to Measure Instead: Click-Through Rate (CTR). There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others.

Top 10 Most Commonly Used Internet Marketing Metrics [Data]


Click-through rate (CTR) should continue to be used as a diagnostic metric for direct response initiatives; however, it should not be used as a primary metric. ".

5 Key Metrics to Measure Success of Paid Search Campaigns


The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. This is a guest post written by Elisa Gabbert. Elisa is the Content Development Manager at WordStream Inc.,

One Third of U.S. Online Ads Now Served By Facebook


internet users in the first quarter of 2011. Instead, online marketers need to focus on click-through rates (CTR) and ultimately, lead and sale conversions. According to comScore, 1.1 trillion ads were served to U.S. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S.

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Inbound Marketing Is About Much More Than Getting Found


In fact, we've found that lead nurturing campaigns with emails that reflect individual interests have a significantly higher click-through rate (CTR) than more generic email blasts. You are a savvy inbound marketer.

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The ABCs of Mobile Marketing [Glossary]


Click-through Rate (CTR) – this is a common measurement used to determine the number of users who clicked to access more information or take action resulting from a B2B mobile marketing campaign message.

10 Data Points You Need to Convert More Customers


HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield. There's a dangerous misconception flying around that inbound marketing stops once you generate leads.

New Data: You Should Email Your List More Often


Remember, if you go from sending 5 to 6 times a month, and you lose a fraction of a percent in CTR, you're actually gaining clicks because you're emailing an extra time.

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3 Lessons in Measuring Marketing Success [Marketing Update]


Click-through rate (CTR) should continue to be used as a diagnostic metric for direct response initiatives; however, it should not be used as a primary metric.".

What Every Marketer Needs to Know About Google +1 for AdWords


This extra level of engagement can increase your ad’s CTR (click through rate). Although +1’s are not part of the quality score of your ads, the historical CTR of your ads is. Google recently launched the +1 button - a new way for content publishers to let their readers vote for content they think is high quality. Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well.

4 Reasons for Marketers to Love Pivot Tables [Excel Tricks]


In this case, I set the Average CTR to values greater than or equal to 30%. If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel. Recently, I posted an article about the magic of pivot tables. If you’ve already mastered creating pivot tables, here are a few advanced features.

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101 Signs You're an Inbound Marketer


You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that's what makes us so darn successful!

7 Ways to Integrate Search Engine and Email Marketing


Use PPC to Boost Email Click-Through Rate (CTR) - In the crowded world of inbound marketing, your prospects usually need to be exposed to your ideas several times before they will convert. In the world of inbound marketing , integrating tactics provides marketers with incredible leverage.

Google Authorship is Changing the Game for SEO and Digital Marketing


Potentially showing your smiling face to searchers might sound like a gimmick, but it can establish trust with readers while improving CTR and can even redirect people back to more of your content. Image via CrunchBase.

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What is Content Optimization? 5 Tips on Writing for SEO


Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR. Thus, Post 1 has a much lower CTR.

Native Ads Vs. Display Ads: What are the Differences?


While display ads have been around for over 20 years, the term ‘native advertising’ was only coined in 2011. However, while CTR is important, it’s not everything. On desktop, the average CTR is 0.16% – half that of mobile, but way more than display ads.

Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]


Now take a look at the data for desktop Sponsored Stories, which generate a 0.588% CTR at $0.63 This translates to 1.93x the CTR for mobile Sponsored Stories than desktop Sponsored Stories -- and not at a huge cost. million in 2011) , the chances of this are getting slimmer and slimmer.

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How to Define & Measure Social KPIs – Part -1


It was acquired by Twitter on Jul 5, 2011, & powers social features for companies including The New York Times, SlideShare, Automattic & more. Click-Through-Rate (CTR): The Click-Through-Rate (CTR) is the total number of clicks on the posts divided by the total impressions & the fraction multiplied by 100. Defining a standard CTR is tough as it varies for several industries. A healthy CTR is imperative to affirm the success of any Facebook Campaign.

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87 More Vital Social Media Marketing Facts and Stats for 2012


90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

A classic example of this is Gawker’s 2011 story on Bob Parsons, the founder and former CEO of GoDaddy. Getting content and updates from a single individual instead of a company will likely lead to a higher CTR and engagement rate. Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader.

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Ask a Content Strategist: How Do You Measure the ROI of Video Marketing?


adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. I’m a big fan of this infographic by Hyperfine Media, which lays out different ways you can think about ROI, from increasing the CTR of your newsletter to upping landing page effectiveness.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. million people and resulted in 416,000 clickthroughs at an >8% CTR.

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