MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Outstanding open an clickthrough results. MS Office's B2B campaign grows with triggered e-mail. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

AUGUST 29, 2014

This search used to return results that looked like this (pre-Authorship photo removal): Now results look like a throwback to 2011 : But search results won''t be exactly like they were in 2011. And the changes seem to be immediate. — dan barker (@danbarker) August 29, 2014.

Google 28

Google Clickthrough Distribution SEO 28

Hubspot

OCTOBER 27, 2010

Free - No Form - Excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report. We just had to share this free, no-form-required, excerpt from MarketingSherpa's 2011 Search Marketing Benchmark Report - PPC Edition. If you think social media marketing has no impact on PPC performance, think again.

PPC 28

PPC Social Media Social Marketing Clickthrough 28

Hubspot

FEBRUARY 1, 2011

His presentation at MarketingSherpa's 2011 Email Summit highlighted personalization as the key component not only of the product itself, but also of the product's marketing. As a result, Matt sees higher clickthrough rates from emails and receives personal responses from people. Know Your Business. Don't Assume What You Don't Know.

Email Marketing 28

Email Marketing Personalization Clickthrough Paid Search Agency 28

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. 7) The average clickthrough rate for triggered emails is more than double the rate for mass emails. However, personalized emails had a clickthrough rate 16.5% Email Performance Trends. in Q2, jumping 8.5%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

SEPTEMBER 30, 2013

But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we didn’t see this day coming. Clickthrough rate (CTR) is the percentage of times a page from your website was selected from the full page of results by the user.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

SEPTEMBER 11, 2013

In early 2011, LinkedIn launched the social news platform LinkedIn Today. One of the simplest metrics I use for measuring engagement is the number of “clickthroughs” I get when I post a status update to my LinkedIn followers. So, the LinkedIn CTR (clickthrough rate) 0.7%. LinkedIn has the highest clickthrough rate.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 31, 2012

As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Highly controversial when first introduced in June 2011 because they co-opted users’ names and photos into the ads (implying their endorsement), LinkedIn quickly opted out of that practice for these ads.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. HubSpot's research found that companies that allow each shared link a buffer zone of at least an hour on either side see higher clickthrough rates overall. Here's the thing: Social media timing matters. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Sprout Social

JUNE 10, 2021

Of the number of emails that are opened, 81% are on mobile , a number that has drastically increased from 27% in 2011. One company found that segmented campaigns produced 30% more opens and 50% more clickthroughs. Newsletter tools and software offer many ways to A/B test your emails. Mobile friendly. Segment your audiences.

Newsletter 131

Newsletter Email Marketing Effectiveness Planning 131

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . All of this impacts whether there’s a click at all, and certainly the clickthrough rate. Sarah holds a J.D. and previously worked as an attorney before getting into the startup space.

Analytics 14

Analytics Trends SERP Lead Ranking 14

QuanticMind

OCTOBER 31, 2016

Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). They were first launched in 2011, but like the fortunes of the Golden State Warriors, let’s just say they’ve changed over the years since then.

Google 40

Google Advertising Agencies Paid Search Agency Mobile Advertising 40

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

DECEMBER 19, 2013

It’s a way to get users to click and acquire more web traffic from Facebook -- and high clickthrough rates on Facebook ads will, in turn, lower costs-per-click. Performable was a marketing automation company that HubSpot acquired in 2011. It’s jarring and kind of an eyesore. So why include it? Why this ad is awesome.

Effectiveness 28

Effectiveness Advertising Agencies Paid Search Agency Marketing Automation Services 28

Hubspot

SEPTEMBER 11, 2014

Make sure the content is compelling enough to maintain clickthroughs. But it was published in 2011! Change the content that appears above the fold — important stuff like headlines and the first few paragraphs. Link to that content from other pages. Link to that content from other new pages. I don’t care.

ROI 28

ROI SERP Content CMS Development 28

Hubspot

JUNE 23, 2014

While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. With the help of Chalk and Pixel, they completely revamped their emails to be responsive and have noticed a 391% increase in clickthrough rates since the redesign!

Multi-Touch Attribution 28

Multi-Touch Attribution Optimization Paid Search Agency Mobile Marketing 28

Hubspot

JUNE 17, 2015

If you're not sure what I mean by that, take a look at the following chart from a 2014 study conducted by Advanced Web Ranking , which shows the clickthrough rates of specific organic search ranking positions in Google: This chart shows that on average, results on page one of Google get 71% of the clicks. So do searchers.

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more. At the time, I needed to know how to write and educate through my writing. Flash forward to today. My content role has evolved eons beyond what I could ever have imagined.

Template 28

Template Planning Content Marketing Work Management 28

Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. million people and resulted in 416,000 clickthroughs at an >8% CTR. Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( Forrester ). DoubleClick ). Mobile CPMs are 75 cents.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Online Marketing Institute

MARCH 30, 2011

But if your goal is to drive more traffic to your site, you should show a little more restraint ; accounts that share two or more links an hour show a dramatically lower clickthrough rate than those who share no more than one. On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says.

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40