Everything Technology Marketing
APRIL 4, 2011
The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.
Tony Zambito
MAY 13, 2011
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month. While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Circle Studio
JANUARY 10, 2020
Arguably the most definitive B2B marketing discipline of the last decade, content marketing is often a victim of numerous mischaracterizations. While Edelman is certainly a respectable organization, this definition of thought leadership sounds an awful lot like the definition of content marketing.
Hubspot
MAY 7, 2020
In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. Google changed the game.
The Effective Marketer
MAY 9, 2011
When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you decide to work with it will determine whether you succeed or fail.
Adobe Experience Cloud Blog
MARCH 7, 2011
To create the best scoring system, marketing and sales have to combine their definitions of the ideal lead. Automation breaks down the time barrier and allows marketers to determine exactly when leads enter the buying cycle, making it possible to follow up quickly.
Webbiquity
MARCH 26, 2012
Joel York argues that “A new breed of B2B buyer has arisen, a species that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors,” and that marketers need to understand how the B2B buying cycle has changed and adapt to the “new B2B buyer rules of engagement” across (..)
Expert insights. Personalized for you.
100 
Let's personalize your content