Adobe Experience Cloud Blog

MARCH 7, 2011

Collaborative lead scoring is the basis for effective qualification. To create the best scoring system, marketing and sales have to combine their definitions of the ideal lead. If the two teams can’t agree on what a lead is and how they are scored, then that’s the first area of improvement that you need to focus on.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Hubspot

SEPTEMBER 30, 2011

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Lead generation has more and more moved away from a transactional activity, or generating single events for reps, to initiating and maintaining a relationship that leads the buyer to the best choice (i.e.,

Peer-to-peer 28

Peer-to-peer Effectiveness Work Management Marketing Management 28

Webbiquity

FEBRUARY 14, 2011

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process.&# Best Practices Produce Mediocre Results by iMedia Connection. ** 5 Stars. by Masterful Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

ANNUITAS

DECEMBER 21, 2010

I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. 2011 should be the year of the customer.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100