The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Definitely one of the most awesome and unique bios in social media.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. The Definitive List of Facebook Video Apps for Facebook Pages by ReelSEO.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.

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What is Web Presence Optimization, and Why Should I Care?


As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.) Web presence optimization (WPO) is the art and science of being found online.

Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

You need alignment on definitions (e.g., by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.

Announcing the Definitive Guide to Marketing Metrics and Analytics


by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring.

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It is definitely a process that involves much more than copywriting and clever wordsmithing. “We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs.

30 Brilliant Social Media Marketing Tips From 2011


With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s not tools or tactics or having the perfect definition for either one.

Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011.

B2B social media: Highlights from new benchmarking research


The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes?

The Power of the Human Voice in Lead Qualification & Lead Nurturing


A conversation supports an accurate and timely assessment around all the qualifying criteria required to meet the definition of a lead.

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

” Since the categorization is much more subtle than simplistic definitions like industry, title and size of company (as I tried to explain here ). Lately I have been having some very passionate discussions about the best place to start in Content Marketing.

What is Thought Leadership and Why Do you Need It?

Marketing Insider Group

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership.

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving.

5 Steps To Get Your Social Media Game On

Marketing Insider Group

Finally, your objectives should include a definition of your target audience: who are you speaking to? Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon!

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation

The reality: nearly half the contacts had disconnected phone numbers and another 30 percent definitely wasn’t in the target market for this particular product. Tweet Too many marketers think that their inside sales teams are alchemists.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation

All too often, sales and marketing have very different definitions of what a “lead” is. Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

Engaging Content that Solves and Sells

Industrial Marketing Today

National definitely has got it right when it comes to using online marketing for solving real problems for its target audience, engaging with them in a meaningful way and generating sales. As all good content marketers know, engaging marketing content moves the needle.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2

B2B Lead Generation

Marketing needs sales to confirm whether the lead met the Universal Lead Definition that was agreed to between sales and marketing. And sales leadership can identify sales people who do not understand the agreed-upon criteria, which can lead to an improvement in the Universal Lead Definition.

My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success

B2B Lead Generation

Their CEOs establish the directive for marketing to develop: • A Universal Lead Definition (ULD) that prioritizes and defines the degree of a lead’s sales readiness, and requires the input and buy-in of both the sales and marketing teams.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Andrew Ettinger searches for a common definition of “social media&# and concludes that “Social Media lacks a singular definition—one on which we can all agree…Ultimately, each company will need to create their own Social Media taxonomy; one size does not fit all.&#.

18 (of the) Best SEO Link Building Guides of 2011


Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Links still matter for SEO.

B2B lead qualification and scoring

Sales Lead Insights

Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity.

Outsourcing Strategic Account Management – What, are you crazy?!


The lack of internal alignment between marketing and sales causes the two groups to see everything from market definition to lead definition and accountability differently. At first glance, the idea of outsourcing strategic account management may seem absurd.

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

We assume that customers conform to internal definitions , that they use the channels we think they use. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results.

17 (of the) Best Email Marketing Guides of 2011


5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale


In situations like this, sales and marketing executives should check the definition of risk management above and reflect on the right “application of resources to maximize the realization of opportunities.”

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Reinventing Marketing at GE

The Effective Marketer

The maturity evaluation surveys had a list of 35 skills and 140 definitions. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Digital marketing trends in 2011. It is definitely worth it.

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What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations.

Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

The intent of this post is not to come up with a definitive definition of thought leadership but to recognize its value in marketing engineering services. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

target market definitions, lead handoff criteria, service-level agreements), lead generators have little choice but to flood the funnel with any prospect who shows the slightest interest. Effective B2B marketing processes plus automation yield outsized returns.

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Enterprise Social Media and Personal Branding


Second, “social&# media is by definition a person-to-person (or person to many persons) activity. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

Top Tips For Driving Marketing And Sales Alignment

Marketing Insider Group

The definition of leads. Marketing and Sales need to define a clear process for lead management based on a common definition. What is the biggest issue facing Marketers today?

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33 (of the) Best Marketing Strategy Guides and Insights of 2010


In this must-read strategy guide for 2011, the brilliant Rob Rose argues that “We follow ‘best practices’ because they’re safe.

8 (of the) Best Web Analytics Guides of 2010


Interesting, but definitely not for beginners. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.

The 11th Question to Ask Before Buying a Marketing Automation Solution


Along these lines, I invite you take a look at a seven-part series, Lead Generation Best Practices , that includes critical success factors like lead and market definition, balancing outbound and inbound, the use of dedicated resources, and more.

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