The Nifty 50 Top Women of Twitter for 2011


Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Definitely one of the most awesome and unique bios in social media.

Take the 2011 B2B Content Marketing Survey

Everything Technology Marketing

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia. The Definitive List of Facebook Video Apps for Facebook Pages by ReelSEO.

Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month. 

Dreamforce 2011: Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). Between native apps and organic product growth, today’s B2B marketing automation vendors definitely face some serious threats from Salesforce even if it doesn’t target them directly. I spent most of this week at ’s Dreamforce conference.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

You need alignment on definitions (e.g., by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations.

B2B social media: Highlights from new benchmarking research


The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. B2B social media; is it a case of the Emperor’s New Clothes?

Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It is definitely a process that involves much more than copywriting and clever wordsmithing. “We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs.

Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

B2B Lead Generation

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

It occurs to me my definition of content often differs from their definition of content. 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10.

Announcing the Definitive Guide to Marketing Metrics and Analytics

Modern B2B Marketing

by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

18 (of the) Best SEO Link Building Guides of 2011


Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Links still matter for SEO.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation

All too often, sales and marketing have very different definitions of what a “lead” is. Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages.

What is a Marketing Technology Stack? Definitions, Stats and Examples.


Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. The marketing tech industry has seen an average annual growth of 170%, increasing from 100 companies in 2011, to nearly 2000 in 2015.

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B2B Marketing Automation Industry Size and Segments

Customer Experience Matrix

So I’d estimate total industry revenue at $300 million for 2011. Either the surveys behind those estimates are incorrect or my market definition is too broad.

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation

The reality: nearly half the contacts had disconnected phone numbers and another 30 percent definitely wasn’t in the target market for this particular product. Tweet Too many marketers think that their inside sales teams are alchemists.

Engaging Content that Solves and Sells

Industrial Marketing Today

National definitely has got it right when it comes to using online marketing for solving real problems for its target audience, engaging with them in a meaningful way and generating sales. As all good content marketers know, engaging marketing content moves the needle.

What is Thought Leadership and Why Do you Need It?

Marketing Insider Group

During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership.

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Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2

B2B Lead Generation

Marketing needs sales to confirm whether the lead met the Universal Lead Definition that was agreed to between sales and marketing. And sales leadership can identify sales people who do not understand the agreed-upon criteria, which can lead to an improvement in the Universal Lead Definition.

My Key Takeaways as a B2B Summit Clinic Coach: Top lessons from real-world marketers and actionable ideas to drive marketing success

B2B Lead Generation

Their CEOs establish the directive for marketing to develop: • A Universal Lead Definition (ULD) that prioritizes and defines the degree of a lead’s sales readiness, and requires the input and buy-in of both the sales and marketing teams.

How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

” Since the categorization is much more subtle than simplistic definitions like industry, title and size of company (as I tried to explain here ). Lately I have been having some very passionate discussions about the best place to start in Content Marketing.

17 (of the) Best Email Marketing Guides of 2011


5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs.

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Marketing IS Business: The Wisdom of Peter Drucker

Marketing Insider Group

I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here , and in many of the presentations I’ve been giving.

Marketing Automation Interfaces Need Radical Surgery

Customer Experience Matrix

Scaling up or down the way you zoom into online maps – and having the level of detail adjust automatically – would definitely be an improvement. Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Andrew Ettinger searches for a common definition of “social media&# and concludes that “Social Media lacks a singular definition—one on which we can all agree…Ultimately, each company will need to create their own Social Media taxonomy; one size does not fit all.&#.

B2B lead qualification and scoring

Sales Lead Insights

Using the criteria I’ve listed above, plus the information in The Definitive Guide to Lead Scoring published by my friends at Marketo , you’ll be able to design a process that ensures Sales only gets sales-ready leads. The growth of the Internet has changed B2B buyer activity.

Reinventing Marketing at GE

The Effective Marketer

The maturity evaluation surveys had a list of 35 skills and 140 definitions. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Digital marketing trends in 2011. It is definitely worth it.

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How important is real-time data? It’s all relative

Buzz Marketing for Technology

Real-time social data is just another information source to be incorporated into your decision-making process, from problem definition, to research analysis and, ultimately, project execution.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.

17 (of the) Best AdWords and SEM Guides of 2011


Paid search sometimes gets a bad rap, as various studies have shown that (depending on whose numbers you believe), anywhere from 75% to 85% of all clicks are on organic, rather than paid, links. That high-level analysis is misleading, however.

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5 Steps To Get Your Social Media Game On

Marketing Insider Group

Finally, your objectives should include a definition of your target audience: who are you speaking to? Are you thinking about getting started in social media personally? Don’t worry, you are not alone. You are not the last one to drag your feet a bit and jump on the social bandwagon!