The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you decide to work with it will determine whether you succeed or fail.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Hubspot

APRIL 5, 2013

Fortunately for you, they are most definitely wrong. Because it’s not time-sensitive, search engines will continue to drive traffic to evergreen posts, helping to drive leads long after you hit publish. Tip: You don’t have to be a mind reader to figure out what stage of the buying cycle site visitors are in.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

SEPTEMBER 30, 2011

This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Lead generation has more and more moved away from a transactional activity, or generating single events for reps, to initiating and maintaining a relationship that leads the buyer to the best choice (i.e.,

Peer-to-peer 28

Peer-to-peer Effectiveness Work Management Marketing Management 28

Webbiquity

FEBRUARY 14, 2011

They want to be able to engage with a vendor when they are ready and actively seek out advice, often very late in the buying cycle, and have the vendor guide them through a complex buying and problem solving process.&# Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

ANNUITAS

DECEMBER 21, 2010

I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011. 2011 should be the year of the customer.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100