Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior. Related articles.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Hubspot

APRIL 5, 2013

The best way to guard against wasting your time creating content is to create and use buyer personas. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. You can have one persona, five personas, whatever – as many as you need to bucket your target customers.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

SEPTEMBER 26, 2013

Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. There you have it -- a tweetable definition of Twitter.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28