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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

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How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. He was a monthly columnist for BtoB magazine for seven years.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” companies now use social media for marketing.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Social Customer Support: AT&T is doing it Right!

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Micro Targeting your Online Media

Buzz Marketing for Technology

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. A risk mitigation scenario is taking place that you can target with your media plan. Social Media – the Next Frontier!

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Just last month, Google+ unveiled brand pages for its nascent social network. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. But will marketers jump on board when they are likely already saddled with the duties of maintaining brand pages and groups across a growing number of social networks?

How to Use Social Media Intel to Prep for a Sales Call


As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

B2B Marketing Events Around The World - November 2011

MLT Creative

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. London, UK: a FREE to attend exhibition and seminar program about delivering effective integrated communications across digital, social and print media for marketers November 2, Social Media Marketing Strategy & ROI Workshop. November 3-5, BlogWorld Expo 2011.

What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The biggest B2B marketing disruption of 2011? “Social flash mobs.”

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As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. CIOs just don’t see social as part of their charter.

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The Wisdom of ‘We’

Paul Gillin

My column in BtoB magazine this month. Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. B2B communities influence social networks crowdsourcing google places hospitality reviews travel travelpod tripadvisor yelpOriginal here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. I think of Facebook as the after-hours social network.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. The best 159 social websites by Populair.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

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B2B Aware: This Week in B2B Marketing - Advice & Resolutions

MLT Creative

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. In 2012, marketing automation will rise with social. Expect marketing automation to boom as search and social media marketers seek better metrics. Social data can improve B2B e-mail marketing. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic. BtoB Magazine.

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A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing


Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up. For now, evaluate your company and pick a short list of social networks that fits your target demographic.

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B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. BtoB Magazine. SmartBrief/SmartBlog on Social Media.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean recognized by BtoB Magazine’s as one of To.

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