our-team 
Marketing Insider Group
JULY 13, 2010
As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?” You are most certainly not the only one. and “ what can we achieve ?”
Marketing Insider Group
JULY 15, 2010
People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. I concluded with a discussion of the tactics to consider in future demand generation efforts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
DECEMBER 14, 2010
It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. But if it is done right, this approach can mean better results and accolades for you and your management team. That post is still one of my most popular. I didn’t base it off a recent study.
Marketing Insider Group
DECEMBER 16, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
Marketing Insider Group
DECEMBER 16, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
Online Marketing Institute
NOVEMBER 8, 2010
Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. These calculators are all either generic tools, or tools which were designed for a specific purpose and our brief note on each one gives more information.
Convince & Convert
SEPTEMBER 21, 2010
Are you working with a team or collaborating with a client? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.
Expert insights. Personalized for you.
100 
Let's personalize your content