Remove support-team
Remove 2010 Remove Burn Rate Remove Lead Scoring Remove Leads
article thumbnail

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

article thumbnail

What Is Marketing Acceleration?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More leads. More sales. Greater awareness. Less money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons. Lead Conversion to Pipeline & Acceleration This tactic has consistently provided the best conversion to sales pipeline.

article thumbnail

Pressure

Content Standard

Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 There will always be the latest and greatest product—it’s not a unique value proposition. These ads were born out of necessity—not because there was any supporting research that suggested they would be a good idea.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

Guillaume Cabane: Yeah, and I think it’s pretty amazing, because when you look at DG and myself, group us together like a Drift, and it’s really a kick ass team. But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value.

article thumbnail

B2B Category Creators Episode 3 Transcript

Metadata

Guillaume Cabane: Yeah, and I think it’s pretty amazing, because when you look at DG and myself, group us together like a Drift, and it’s really a kick ass team. But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value.