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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links.

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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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What is Programmatic Digital Advertising?

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. A piece of bidding technology or ad servers with optimization and inventory links. These ads were about reach, not relevance. .

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What is Meaningful Marketing?

Engagio

Oh, so you spam my email and send creepy ads,” they say. Some think it’s not real: ( Source: Dilbert, 2010 ). Our job is ultimately to help facilitate transactions in which people are buying things they perceive to be more valuable than the money they’re exchanging. Talk about “adding value.”). What a buzzkill.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

You can use the links below and also after each video to navigate through the videos and sections. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? How Can I Guest Blog Without It Appearing As If I Paid for Links? Are All Comments With Links Spam? Created: March 4, 2010. Guess what?

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages? E-mail is easy. It is quick.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

CAN-SPAM Act. As a marketer, all of your email marketing messages need to comply with the requirements set forth in the CAN-SPAM Act. Even if you're sending emails using an ESP like HubSpot , that doesn't mean you won't be held liable if the emails sent aren't compliant with CAN-SPAM regulations.