readwrite

SEPTEMBER 20, 2011

The diversification into different streams is really important, because it suggest that Web content consumption as a revenue driver is not going to be solely focused on display advertising. billion this year, eMarketer estimates. Ad revenues will make up 89% of the total this year, down from 95% in 2009, says the site.

Facebook 40

Facebook Paid Search Agency Ads Emarketing 40

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 7, 2010. June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 21, 2011

Email marketing remains one of the top spending priorities for online, after search and display advertising. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer. Well, unlike social media, email is virtually universal. How to Grow Your Email Opt-In Subscriber List.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. by eMarketer. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Bannerflow

SEPTEMBER 3, 2018

Key shopping days cannot be overlooked by digital advertisers. And, of course, knowing which day is when, the differences between them, and their country specific focuses, is vital when building display advertising that performs. The day came and went, until in 2009, Alibaba began a campaign focusing on the fictional holiday.

Advertisements 66

Advertisements Advertising Banners Mobile Advertising 66

B2B Marketing Zone Posts

APRIL 5, 2010

They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Mobile (32). When does content need to be mobile?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

JULY 31, 2009

a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.) Unfortunately, it is still most often a combination of these providers that offers the best solution for inquiry management, ie.,

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. The goal of the content mills is to crank out a huge volume of search-oriented content for the web as cheaply as possible and sell advertising against it. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

NOVEMBER 2, 2010

One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.”

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

SEPTEMBER 12, 2011

Marina Arnaout outlines five key trends for social media marketers to watch and utilize, including online video, mobile and location-based services. Social Media Strategists Look Hard at ROI this Year by eMarketer. Social media: Adding video to your digital marketing plan by SignOn San Diego. by Social Media Today.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Attractive advertisements and other add-on. million for 2009 and “triple that&# ($13.5. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

Mobile access to the social Web is a virtual requirement to do it well. Facebook The original Facebook app on iPhone was just okay, but it’s been massively improved, to the point that Facebook access via mobile might actually be easier than on a computer. 100 million people use Facebook mobile every month, by the way).

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. User Experience. Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. ” Nearly a quarter prefer video content to text.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100