Digital B2B Marketing
JULY 6, 2011
In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. To lock in a customer with an unmatched offering for their needs?
markempa
JANUARY 23, 2007
John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). John originally hoped that Jill and I would debate or lock horns (Jill from the sales viewpoint and me from the marketing viewpoint). Peachtree and SageCRM software. It’s great.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
JUNE 14, 2006
Do you have your web site’s good content under lock and key? And interestingly, those who do have good, relevant content lock it up behind registration pages. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They are coming to your site for information.
Online Marketing Institute
NOVEMBER 8, 2010
The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.
Convince & Convert
MAY 4, 2010
Some organizations merely want IT to play cop: guard against threats, lock down data, etc. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Change takes time.
Convince & Convert
JULY 21, 2010
All that stuff? It’s called intellectual property and in each case it belongs to somebody. We all know how much “lifting&# goes on in the Internet. Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission.
Sharpspring
APRIL 30, 2020
With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel vs. Multichannel.
Expert insights. Personalized for you.
100 
Let's personalize your content