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Industrial Marketing Today
MAY 7, 2010
In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Industrial Marketing Today
JULY 29, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.
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Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Copyright © 2010 Tiecas, Inc. The focus here is definitely on quantity. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.
Industrial Marketing Today
SEPTEMBER 3, 2010
In order to get there, you need to start with a content marketing plan and that starts with a content audit. Read The Anatomy of a Great Web Persona by Brian Massey. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
JUNE 12, 2010
In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. Copyright © 2010 Tiecas, Inc. This was second only to downloading product data sheets. This may include basic pricing information. All Rights Reserved.
Industrial Marketing Today
OCTOBER 2, 2010
Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format.
Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. All Rights Reserved.
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