The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Bluetext

FEBRUARY 14, 2024

The article “identified at least two dozen venture capital, government contractor financing or private equity firms that are run by or have hired former Pentagon officials or retired military officers, with most of the hires having taken place in the last five years.” Anduril (defense software/autonomous vehicles), Palantir (A.I.

Enterprise Management 39

Enterprise Management Work Management Marketing Management Startups 39

The Effective Marketer

SEPTEMBER 27, 2010

Plus, if you are discussing elements of the website design with other management team members or the CEO, the ability of quickly changing something on the slide will help you get approval faster. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Wow, it’s magical! Yes, except for one little detail. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 6, 2009

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? It is also a good reminder of the great art of delegation, which is getting work done through others.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Eight practices are outlined to guide executives become more effective, and by “executive”, he means not only managers but knowledge workers overall. Let’s apply them to marketing, shall we? Where is the company headed?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 6, 2009

Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. Spreadsheets abound, and ideas flow. A great marketing plan is created!

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

APRIL 6, 2009

So every step is designed to reduce the risk the company and the hiring manager face. As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. The problem with this answer is that is very limited.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Like Be the first to like this post.

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

APRIL 18, 2007

As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ I hope the resources I listed will help you create better charts and presentations.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

That’s MS Outlook, used in most corporate settings to handle email but not fully understood from a task management perspective. Well, those days are over because I realized that if you want to use Outlook for task management, it can actually be very effective. You can even incorporate GTD characteristics to make it more functional.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

FEBRUARY 1, 2006

It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years. You may want to co-market an event and share the attendees list. There are also opportunities to post articles and materials by these experts on your web site or as links on an e-newsletter.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

NOVEMBER 15, 2005

« Marketing accountability and ROI Measurement | Main | New and Improved Lead Nurturing Article » Prediction: Lead generation dashboards will likely be a hot topic As marketing performance management (MPM) continues to evolve, I anticipate that marketing and lead generation dashboards will become a hotter topic.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Convince & Convert

SEPTEMBER 14, 2010

However, for marketers, a social media address is insufficient to manage that channel. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. By transparent, I mean keep it real and no lip service.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. After college, I worked in customer relations for a large electronics' company.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. is aware of Twitter, but only 7% uses it. (6

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

Social Media 158

Social Media Media Paid Content Work Management 158

The Effective Marketer

JULY 5, 2009

Sandra told us some interesting stories about having to use creative briefs to manage outsourced copywriters. Make sure that copywriter you are hiring really gets it and ask him or her to fill out a creative brief, then use it to manage the project. For a nice article about features and benefits, check out Michael Fortin.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Very helpful article. I’d be happy to fix the infographics for benefit of everyone. Keep going!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

SnapApp

APRIL 25, 2018

We're getting smarter with how we leverage that data, but I'm seeing a certain level of excellence around data management and how you handle customer information. Manager, Inbound Marketing. . . R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Rightpoint | B2B Marketing Manager. . . Alicia Carney.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

We’re getting smarter with how we leverage that data, but I’m seeing a certain level of excellence around data management and how you handle customer information. Manager, Inbound Marketing. R achel is the Senior Manager, Inbound Marketing at Stack Overflow. Rightpoint | B2B Marketing Manager. Alicia Carney.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Single Grain

APRIL 25, 2022

Why Do You Need a PPC Management Agency? Why Do You Need a PPC Management Agency ? Here are some of the top reasons why you should work with an experienced PPC management agency: Regular Monitoring and Optimization of Your PPC Campaigns. How many years have they been managing PPC projects? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. There’s a very good reason that digital marketing is evolving in similar patterns to the project management methodologies developed to accommodate the pace of internet development.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167