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The Stratification of Social Media Listening

Biznology

[Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] But the Radian6 purchase was the last gasp of the fully integrated software stacks in social listening. Five years ago, social media listening was all about crisis management–and Radian6.

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Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that. The system can also execute SQL queries.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

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Conversica Announces a Strategic European Reseller Partnership with LeadFabric

Conversica

LeadFabric was founded in 2008 to transform customer engagement through innovative B2B marketing technology services. LeadFabric is an experienced and certified partner to all leading global marketing platforms including Adobe, Oracle, Hubspot and Salesforce.com. About LeadFabric.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Their ranking is still very low, but has increased substantially. I'll explore further when time permits.

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Salespeople: One Question Matters Most

Customer Experience Matrix

One set of answers that surprised me a bit were that 77% or 80% of salespeople were working with an automated lead management system, either “CRM/lead management” or “Software as a Service”. The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

Pardot : another pretty powerful product; see my blog review from December 2008. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. I reviewed it here in March.