Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, integration. It even adds A/B testing for landing pages, which you don’t see everywhere. The system can also add the lead to a database, assign or change the owner in, and create a task.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages).

A Modest Proposal for Demand Generation Usability Measurement

Customer Experience Matrix

You also need a standard installation and perhaps company Web site to integrate during testing. Would you be able to prioritize your requirements and estimate the numbers of different tasks (campaigns, emails, landing pages, etc.) As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1.

Market2Lead Offers Enterprise-Strength Demand Generation System

Customer Experience Matrix

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them. CRM integration is currently limited to sending data to

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. While GreenRope is new to the VEST report, the company itself was founded in 2008.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Existing integrations are available for, Exact Target , Avectra netForum (association membership), and RealPage (property management).

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. They can also create a registration page and form, auto-response message, invitation emails, reminders and follow-up emails. But remember that channel marketing listed on the home page?

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Hubspot provides similar graders for the Web site and individual pages, each generating reports and recommendations for improvement. Leads can be captured on landing pages, imported from lists or added through synchronization.

Low Cost Systems for Demand Generation

Customer Experience Matrix

Pardot : another pretty powerful product; see my blog review from December 2008. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Price starts at $499 per month.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. Campaigns can also add a lead to a list (which might in turn trigger another campaign), update the lead score, convert a prospect to a lead and send it to the CRM system, send an email alert to a salesperson or sales manager, and publish a landing page or Web form.

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Place landing pages before offering your in-depth videos.

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

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The Lean Mean Sales And Marketing Machine – Page1 Infographics Infographics Page Test Tweet Capture Website Visitors To Know Who Has Been Visiting – They Might Be Qualified Leads The one trend we have been following consistently in business to buiness marketing technology is how it’s moving towards being able to identify prospects for your business even before you have spoken to them. I can updated my visitors easy hourly or daily with my stats page.

LeadLife Mixes Advanced and Simple Features

Customer Experience Matrix

Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time. Users build emails and Web pages by positioning objects (text, data entry fields, images, etc.)

Demandbase: A New Twist In The Lead Management Automation Market

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Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

B2B Lead Management Market Heats Up

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Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Posted by: Jon Miller | March 21, 2008 at 04:57 PM This is a great overview of this amorphous, evolving, dynamic space.

B2B Marketing ROI

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I also expect to find an About Us tab either at the top of the page or along the sidebar at the left or right hand side. Written by Adam Blitzer February 17, 2009 at 4:02 pm Posted in Social Media Tagged with reputation monitoring , twitter Is your vendor bleeding your page rank?

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Most hyperlinks have been removed because they refer to pages behind Oracle’s firewall. This is up from 16% in 2008.