Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Thanks for the reminder; just did it.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Copyright © 2010 Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

NOVEMBER 16, 2009

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Copyright © 2010 Tiecas, Inc. What is it? Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 12, 2010

You can’t surround the conversation with value and branding. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog. Copyright © 2010 Tiecas, Inc. They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. Copyright © 2010 Tiecas, Inc. He/she must take a desired action for that to happen. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Copyright © 2010 Tiecas, Inc. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60