Sat.Jul 07, 2007 - Fri.Jul 13, 2007

More Attacks on Net Promoter Score

Customer Experience Matrix

It seems to be open season on Fred Reichheld. For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L.

B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

B2B Lead Generation Blog

the management of sales leads is critical to generating return on marketing investment. sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them

Trending Sources

Two Online B2C Campaigns Worth Checking Out

WebMarketCentral

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

The Performance Power Grid Doesn't Impress

Customer Experience Matrix

Every so often, someone offers to send me a review copy of a new business book. Usually I don’t accept, but given my current interest in performance management techniques, a headline touting “Six Reasons the Performance Power Grid Trumps the Balanced Scorecard” was intriguing.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy