Mon.May 16, 2011

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Love it or hate it, the topic of “who is an influencer&# is hot, right now. There are plenty of tools like Klout and PeerIndex to drive you crazy on this subject, but here is an important thought.

Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer.

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Trending Sources

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Karl asked the questions. The answers are mine. What universal struggles do you see in the marketplace.

B2B Marketing Stats from HubSpot’s Marketing Data Box


HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Sales Mgmt: How much time do you have left?

Your Sales Management Guru

Sales Management: How much time do you have left? Generally most sales teams have until the end of June to achieve your quarterly objectives, these objectives maybe measured as quota attainment, headcount, CRM utilization or even certain levels of training accomplishment. As sales leaders your quota achievement could be based upon either “revenue or invoiced dollars” or “booked or sales dollars”. If you are focused on achieving your quarterly objectives time is running out.

Planned Behavior in B2B: How What People Think Affects What They Buy

MLT Creative

As a B2B marketing agency, we’re always learning about ways to motivate buying behavior for our clients. And though much of that learning may occur on the job, there are also social and behavioral scientific theories we use to guide our strategies and help us develop successful campaigns.

Watson? Quora? What's the perfect answering machine?


Image by andertoons via Flickr. by Aaron Kim. When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate the conversation.

The VP of Marketing Corner


As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end. Even in a very successful company, marketing is often playing catch-up with the rest of the organization. All of the “classics” are in abundance—better website, better messaging, more social media

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Science of Creating Demand, Upon Demand, When Demand is Needed


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well.

Mobile Search More Important to Marketing Efforts [Data]


On-the-Go Usage Means Searchers Are Likely to Take Action. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular.

Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street


The following is a guest post by Jeff Cutler. Jeff can be reached via email at , and you can check out his other articles at In mid-April, I found myself sitting on a panel presentation for the American Bar Association.

3 Inbound Marketing Lessons I Wish I'd Known @


This guest blog post was written by Noah Kagan, Chief Sumo of web deals site , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Lessons in Viral Marketing From the Sh*t My Dad Says


Creating content that goes viral is no easy feat.