Avoiding Cascading Zipper Failures between Marketing and Sales
ViewPoint
AUGUST 21, 2012
A cascading failure is a failure in a system of interconnected parts, in which the failure of a part can trigger the failure of successive parts. Such a failure may happen in many types of systems, including power transmission, computer networking, finance, bridges, sales and marketing, (the last two are our words). Keeping It Zipped.
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