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Your Employees Need a Common Vocabulary — A Good Taxonomy Helps

Salesforce Marketing Cloud

Imagine your company has individual departments that generate content around sales, support, technical documentation, training, and pricing. Use outside lists wherever possible : There are many industry-accepted standards, such as ISO Country Codes and SIC Industry Codes. But it goes deeper. Why reinvent the wheel?

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2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

She leaves home, gets out of her comfort zone, receives training from a wise old mentor, and then goes on a great journey. A humble character gets called to adventure and initially refuses, but meets a wise mentor who trains them and convinces them to go on said adventure. See if you can guess what story this is. They’re then tested.

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Successful Lead Generation - One Size Does Not Fit All

ViewPoint

The prospect has been personally engaged by a highly trained, experienced salesperson who has helped identify a pain point, possible solutions and qualified the prospect by numerous pre-determined information points. We define the attributes of a truly qualified lead as: SIC or NAICS code. Decision makers and influencers identified.

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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” Who better than an electronics retailer to take over the entire process of picking components, installing them, training users, servicing and ultimately updating the system over time?

SIC 120
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The Year in Email

Goolara

I Think… East Midlands Trains does a good job of providing their physical address, and it looks like they’ve provided an unsubscribe link, but click on that link and nothing happens. Out of professionally courtesy, I won’t name them, but the “Friendly From” in their sender line refers to them as an “Email Markeitng” (sic) service.

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Data Done Right: Today’s Biggest Competitive Advantage

Zoominfo

Here are some of the advanced data points fueling a more productive go-to-market approach: Industry classification: Teams use industry classification types, such as SIC and NAICS, and custom fields to segment accounts and surface new clusters of accounts, industries, and markets. We extract business information from the public domain.

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Leverage Ideal Customer Profile Within SalesIntel’s Advanced Search

SalesIntel

Paired with contact data such as emails and mobile phones, you get access to data such as SIC, company size, revenue, team size, location, funding, and more. If you wish to expedite the process of locating ICPs, our trained team of researchers will work with you to create a specific list. Technographics. Get Research Done on Demand.