Anything Goes Marketing

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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. What Michael failed to mention was that you typically have to register for the sample but you get his point. He uses the gaming industry as an example.

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Have you Heard of Slide for Posting Pictures? You Should!

Anything Goes Marketing

Here's a sample : If you own a small business, you can also use this to show off your products in Ebay, Craigslist and other formats. Just like YouTube , there's a new picture slide show tool out there that B2C marketers should get a handle on. It's called Slide. Want to create your own Slide, start here.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Here are a few samples (click on these - they're great!): Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services.

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Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Here are a few sample videos that I posted on UTube: Our monkey adventure Attack of the crazy creatures called Quadimundi PPS - We met some great people from our trip and some of them joined our tour when they found out what a great tour guide we had. Happy New Year everyone!

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5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

Have you ever been at Starbucks sipping a coffee and they offered you a free sample of a cookie or beverage? If I send a customer request to Bell, I want to receive an email that tells me how long I will be waiting until I hear from someone. Here's a bonus one: 6. Go Beyond Expectations.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. It will tell you how many people have subscribed to the RSS feed. This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there.