Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. For this, you need to know about funnel metrics and campaign attribution. Chart C: Velocity metrics can also be really useful.

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Full Circle Insights

AUGUST 16, 2021

If you have a favorite nonprofit organization, now is an excellent time to show your support by making a generous donation. And if you’re a business leader, National Nonprofit Day is a great time to think about how your company can support worthy causes through nonprofits all year long.

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Full Circle Insights

NOVEMBER 24, 2020

Monitor performance along the way to rapidly refine and iterate as needed. Deliver work outputs in regular, time-bound increments. Collect feedback. More marketers are using an agile approach today because the ability to change direction rapidly is essential right now. Getting Started with Agile Marketing. With Agile, Failure IS an Option.

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Full Circle Insights

NOVEMBER 26, 2020

Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. Those who are able to attribute revenue to campaigns accurately are in a better position to invest efficiently by allocating spend to the best performing campaigns. .

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Full Circle Insights

JUNE 22, 2021

Improve campaign quality on the fly. Align more closely with colleagues in other departments, particularly sales. Maybe you’re sold on agile marketing for all those reasons and more, but the question now might be how to build support in your organization to switch from traditional to agile marketing methods.

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Full Circle Insights

JUNE 16, 2020

To succeed with digital campaigns, you’ve got to have a comprehensive understanding of how campaigns are performing in terms of engagement, cost, effectiveness and revenue so you can allocate spend efficiently to maximize lead generation and demonstrate marketing’s contribution to deals won. Bridging the Digital Marketing-CRM Divide.

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Full Circle Insights

AUGUST 8, 2021

How do you see a customer’s complete journey? How do I map that against key sales stages like when the Opportunity was created and closed? By default, the x-axis is grouped by Week and the y-axis is grouped by UTM Source, but you’re able to change the Time Grouping and the Digital Grouping to best suit your needs.

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Full Circle Insights

SEPTEMBER 8, 2021

Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP. Someone still has to be making the decisions, and someone still has to be responsible for marketing performance, regardless of title. But they do have to be managed by someone. They didn’t.

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Full Circle Insights

AUGUST 26, 2021

August 26 was first recognized as Women’s Equality Day in the U.S. in 1973, thanks to legislation championed by U.S. Congresswoman Bella Abzug of New York. It commemorates the date the 19th Amendment was certified in 1920, granting women the right to vote. We’ve still got a long way to go. I was the only woman CEO in the room.

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Full Circle Insights

JULY 20, 2021

They’re also more likely to look beyond any values statements your company might make and seek evidence that your business actually prioritizes DE&I. To understand what’s going on behind the scenes, jobseekers may reach out to current employees to gauge how genuine a company’s commitment to DE&I is.

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Full Circle Insights

JULY 27, 2021

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

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Full Circle Insights

FEBRUARY 8, 2021

Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. Focusing on the customer experience.

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Full Circle Insights

JULY 12, 2021

But now that the end of the pandemic is in sight, employers are thinking about how they’ll reconfigure their workplaces for the post-coronavirus world. Remember that the important thing is to be yourself, so find a Zoom-friendly spot in your home that represents who you are, and wear a favorite shirt so you’ll feel at ease. .

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Full Circle Insights

MAY 5, 2021

While moms famously love a homemade card, freshly picked wildflowers and maybe breakfast in bed for Mother’s Day, what they really want is equal pay. Sadly, if things don’t change, it may take until my great granddaughters’ generation to achieve that in the U.S. The report predicts it will take 61.5 The report predicts it will take 61.5

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Full Circle Insights

JANUARY 26, 2021

A recent Twilio report called the pandemic the “digital accelerant of the decade,” noting that COVID-19 sped up digital transformation worldwide by the equivalent of six years. If you’re ready for your own Agile approach to mature, here are some tips that can help. Structure your team for the Agile Marketing sprint.

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Full Circle Insights

JANUARY 27, 2021

Digital transformation accelerated in 2020 because it had to. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps by up to six years. CMOs and CIOs will need to team up to deliver a better customer experience, drive martech innovation through integration, and improve efficiency.

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Full Circle Insights

JULY 12, 2021

Journey Explorer maps out digital and non-digital touchpoints across sources and over time, showing prospect opportunities from creation to close in a visual format that makes it easier to understand how opportunities unfold. That makes measuring performance in real time even more critical.”

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Full Circle Insights

NOVEMBER 25, 2020

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales.

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Full Circle Insights

JUNE 30, 2022

Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? But to make this whole process work, we first need to make sure we have a campaign that automatically qualifies Maria to become active in our funnel. Here’s how: First, navigate to the field called FCCRM Campaign Threshold.

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Full Circle Insights

APRIL 20, 2021

McKeever works closely with the company’s finance leader to establish marketing objectives, and the Integrate marketing team aligns with sales colleagues to ensure progress toward those goals, measuring at every stage. How Marketing Performance Measurement Drives Agility.

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Full Circle Insights

JUNE 30, 2020

If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. For B2B companies especially, lead generation is where everything starts, so let’s take a moment to examine what it is, how it works and how you can make it work better.

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Full Circle Insights

NOVEMBER 10, 2020

The ultimate success of that strategy — an attempt to do more with less — will hinge on how efficient the marketing department is. We’ve discussed campaign attribution extensively in this space, reviewing attribution models and providing an overview on how you can use them to invest in the campaigns that are most likely to drive ROI.

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Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. But as months went by, businesses improved their ability to engage customers virtually. We have the tools we need now to measure marketing’s performance across multiple channels. They raised production values.

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Full Circle Insights

MARCH 19, 2021

Specifically, marketing leaders who consistently achieve excellence know exactly how their team contributes to business success and have a strategy for executing on that vision. High-performance teams are also typically cross-functional, which helps everyone work together more effectively. There was a huge shift to digital channels.

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Full Circle Insights

MAY 10, 2021

maker of comprehensive sales and marketing performance measurement solutions, today announced a major enhancement to its popular Digital Source Tracker product: Journey Explorer, which allows marketers to visualize the customer journey. SAN MATEO, Calif., May 11, 2021 — Full Circle Insights®, Inc., SAN MATEO, Calif.,

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Full Circle Insights

NOVEMBER 25, 2020

So how do you break down agile marketing to executives with scenarios and terms that are relevant in their world? . How well your funnel is working is most important.”. As a marketer you need to think how to grow revenue and how to make the company more efficient and more profitable. Begin with budget.

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Full Circle Insights

AUGUST 21, 2020

To optimize budgets and processes, you need click-to-close analytics — attribution data that measures how campaign touches influence sales from the first click as well as funnel metrics that allow you to track volume, velocity and conversion rates. But engagement isn’t revenue, and a lead isn’t a sale.

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Full Circle Insights

JANUARY 13, 2021

maker of comprehensive sales and marketing performance measurement solutions, today announced its Digital Source Tracker was named a 2021 BIG Innovation Awards winner in the “Technology Product” category presented by the Business Intelligence Group. SAN MATEO, Calif —January 12, 2021— Full Circle Insights®, Inc.,

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Full Circle Insights

MARCH 23, 2021

Company Offers a Combination of Three Popular Products — Funnel Metrics, Campaign Attribution and Digital Source Tracker — at a 15% Discount. Marketing efficiency is a huge focus, and we’ve seen users double their productivity by improving processes and making more informed campaign spend decisions.”. SAN MATEO, Calif.,

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Full Circle Insights

JULY 28, 2020

How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility? How Getting Marketing Attribution Right Boosts. How Getting Marketing Attribution Right Boosts. Sales and Your Career Trajectory. Additional Resources.

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Full Circle Insights

MARCH 23, 2021

Every year brings more and more digital advertising options to spread your company’s brand, products, and messaging. You can target your ads with amazing precision across a multitude of platforms. But how are you tracking the profitability of those efforts? But there is so much more to this formula: , for starters.

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Full Circle Insights

SEPTEMBER 11, 2020

A year later, in an economic environment completely transformed by the pandemic, McDonald’s brought back the global CMO role, citing a desire to “reestablish strong business momentum.” In most cases, they use discrete toolsets to perform related but separate functions to achieve common goals.

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Full Circle Insights

AUGUST 21, 2020

just how critical a role CMOs play in any economic environment. In the B2B space, some companies consolidated marketing and sales teams under the leadership of a chief revenue officer (CRO). to improve the company’s competitive position over time. CMOs and CROs Are Not Interchangeable. Better Alignment for Better Results.

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Full Circle Insights

AUGUST 7, 2020

You may have noticed that the pandemic has lengthened sales cycles since purchasing decision-makers aren’t in the office. One silver lining is that it’s easier to capture data from digital interactions, which makes it simpler to monitor campaign performance and make better decisions about marketing spend.

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Full Circle Insights

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — A year ago, the marketing operations team at Integrate, the leader in Precision Demand Marketing (PDM), implemented a comprehensive sales and marketing performance measurement solution from Full Circle Insights®, Inc. SAN MATEO, Calif. , Oct.

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Full Circle Insights

APRIL 15, 2021

One of the central tenets of an agile approach is frequent measurement so teams can quickly iterate or refine campaigns to improve performance along the way. The group reviews campaign execution, looks at funnel metrics and attribution data and flags any anomalies for further analysis.

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Full Circle Insights

MAY 12, 2021

People are understandably focused on what that means in their personal lives, but it’s going to have a big impact on how we do business too. About 150 million Americans have received at least one dose of the coronavirus vaccine, and more than 100 million are fully vaccinated, according to The Washington Post. Continuing to Work Remotely.

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