Litmus

OCTOBER 12, 2020

Oops emails often have great response rates, perhaps because it humanizes the organization. For most of the year I’d suggest even tighter – 6-9 months, but with holidays coming up you can open your recency data window to 13 months to catch people who last engaged last holiday season. Jason: I agree with Helen.

Webinar Metrics 91

Webinar Metrics Domain Deliverability CAN-SPAM 91

Exo B2B

APRIL 29, 2021

If you leverage survey data, purchase cycle analysis (recency, frequency, purchase type and amount) by applying certain business rules, you will have much higher conversion results (opens, clicks, inquiries, purchases). Segment your lists. Segmentation is an excellent approach in B2B and, it is easy to do.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. The system can also create response reports by RFM segment, which are extracted to calculate the RFM range scores.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Communications to groups and segments (may be personalized and triggered 1:1). Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). Dynamic Content Customize emails and landing pages for specific segments.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Hubspot

MARCH 19, 2020

Leverage audience segmentation tests. For HubSpot, an offer called, Agency Kit: How to Create Effective Ebooks for your Clients may get a great response from marketing agency owners, but it'd probably get a terrible response from the nonprofit marketers interested in our content. or a standard "Download" button?

Marketing Automation Services 67

Marketing Automation Services Tools Top of Funnel Trigger Marketing 67

Biznology

JANUARY 5, 2015

The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. That’s a good thing, and by enhancing this accurate list with other demographic data, the opportunity for profiling and segmentation is dramatically enhanced. Not segmenting the registration list creatively.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80