Biznology
APRIL 18, 2017
explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. Others not so much.
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.
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Biznology
APRIL 20, 2011
Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.
Tony Zambito
JULY 24, 2011
Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. A new social buyer ecosystem is developing with implications on our conventional thinking about how B2B buyers in particular may actually go about researching and buying.
Marketing Insider Group
MARCH 25, 2013
TopRank started as a product/service that we offered in conjunction with public relations services. But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. What do you want to accomplish?
Biznology
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada.
Biznology
JANUARY 31, 2012
Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.
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