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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

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9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1

ANNUITAS

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

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Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud

Vidyard

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

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xiQ Wins Prestigious 2016 Content Marketing Award

xiQ

The prestigious award was given by the Content Marketing Institute (CMI), a leading global content marketing education, training, research and consulting organization. xiQ’s platform accelerates and enhances the value of investments in CRM and Marketing Automation tools like Salesforce.com, Pardot, Marketo, and Hubspot among others.

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Engagio Releases Unified Account Inbox to Unlock Insights Buried in Email

Engagio

Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts. Engagio is the #1 Account-Based Marketing (ABM) Platform worldwide, according to independent analyst Research in Action. To learn more, or request a demo, please visit: [link]. About Engagio.